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Top 5 trade show mistakes

To create a definite success for your trade show is a very challenging task. At some points, you make mistakes that cost you of the coveted success. It is true that experience is the mother of all knowledge, and so is the advice from someone experienced at trade shows. It is worth the deal as you get to understand some Don’ts for the intended trade shows. Top five trade show mistakes: Mistake # 01 – It’s your mistake to get…

Trade show success – Does your exhibitor have these qualities?

The skilled exhibitor is undeniably a powerful resource to make your trade show a success. He plays a crucial role in handling attendees, keeps them engaged and makes them believe the reliability of your offer. In view of how important an exhibitor is for your trade show’s success, there are certain qualities every exhibitor must endow, like personality, understanding of the brand and ability to keep attendees engaged. Personality To reflect a branded impression, an exhibitor’s personality should not just…

Why trade show graphics matter for your business?

The need for spectacular trade show display graphics is inevitable. None can deny its importance. Great graphics are interactive elements creating sizeable impact across an exhibition hall. Experts believe graphic integration in an exhibition hall is one of the factors determining people’s turnaround on an exhibition stand. If done in a right way or serviced by an expert booth construction designer, your exhibition stand will instill memorable experience in your visitors’ minds. There are some allied factors responsible for making…

The Importance of Customer Service

If you have built a magnificent booth stand and expect people to come by and just purchase your offers without a hitch, you’ve got it all wrong. It doesn’t work that way. You need a better strategy, smart planning, trained staffs, and you need some manners for your visitors. Sadly, most companies are obsessed with the prospect of building great booth stand for visitors to come by and purchase their product/service. What happens at the end of the day is…

Does Your Exhibition Booth Stand have Storytelling Effects?

“Storytelling reveals meaning without committing the error of defining it.”- Hannah Arendt Storytelling is the science of imprinting pictures on the minds of others. A book with perfect stories makes grand sales. Whether it is writing books or representing business, compelling stories create far-reaching effects for your target audiences/prospects. Therefore, when it comes to promoting products and services in an offline marketplace like a trade show, it is important to have your stand convincing storytelling effects. What do you think…

5 Tips to Get Maximum Visitor Counts at Your Exhibition Stand

The ulterior motive behind an exhibition stand is to drive maximum engagement of visitors. However, such engagement falls flat under the absence of basic and radical approach. This explains what it takes to drive a large number of people at exhibition stand. The article jots down 5 crucial tips to this context. Think from the perspective of people Unless you get the better understanding of people’s wants/desires and what makes them tick straight away, any effort to get their attention…

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