People who think promoting at a trade show is a boisterous work of salesmanship has this misconception under the belief that presence of exhibitors at the show might be a sign of hard-selling, an approach that is often clamorous and is aggressively manipulated by salespersons. To some extent, selling products at the trade show may illustrate salesmanship in a nutshell, but it doesn’t assert the right spirit of salesmanship unless it yields a notable success (to get clients). So to…
Trade Show Management Why Does Early Preparation Matter?
To the farthest corner, your sight can reach you see nothing but people or potential clients at a trade show. You see it packed with visitors. It feels like the veritable sea-waves for the hard-core surfers. But there is the difference between trade show and surfing on the wave. The trade show is not as simple as surfing to get your fill of the roaring waves. At the trade show, salespersons are often at the receiving end of cold gestures…
Interpreting Trade Show Economics
A Comparative Analysis (2015-2016) The economic crisis in 2008 caused a massive turmoil in the marketing industry. People were hesitant in putting their trust and money in various marketing platforms.This was also true for the trade show marketing industry which suffered significant fallout due to collapsing businesses. Seven years later Trade Shows, now considered one of the most effective marketing media are thriving irrespective of annual economic fluctuations. This report tries to fathom the reasons behind the high effectiveness of…
Top Benefits Trade Shows can Give to Your Business
Since the trade show came to its objective manifestation in the business world, the marketers embraced it as one of the cost-efficient channels to promote or sell their products and services. Very soon this trade-show-based marketing became a worldwide phenomenon, with companies and brands integrating this offline marketplace with powerful social media and online technologies. Even in this age of all-inclusive digital technology, the ubiquitous presence of trade show is proof that it is one of the best mediums for…
Arabian Travel Market 2016
Arabian Travel Market, 2016 is the leading exhibition show for the inbound and outbound travel industry. The annual business-to-business (B2B) exhibition showcases over 2,800 products and destinations from around the world to over 26,000 buyers and travel trade visitors from over 86 countries for four days at the Dubai International Convention and Exhibition Centre (DICEC). This year (2016), the show is dated from 25th to 28th April and is happening on a grand scale with seminars, travel agent academy, a…
CPhI: Powering Pharmaceuticals Industry
As global pharmaceuticals leaders gather in Europe on October 4th to October 6th in Barcelona Spain, the CPhI exhibition aims at driving growth at every step of pharma supply chain management from discovering a drug to the frequency of dosage. The focus of the show is on serving the pharma industry to excel into business opportunities and growth market. CPhI exhibition brings more than 36,000 pharma professionals every year and helps them expand their network by identifying the best opportunities…
Out of Sight, Out of Mind
Albert Einstein once quoted: “Logic takes you from A to B whereas imagination takes you everywhere.” Hence, at BoothConstructions.com we believe in the power of creativity and optimize our vision to give you the best possible designs for your exhibit. And as we are always running our imagination we haven’t stipulated a static approach to creating our own style for visual appeal and making it unique for others. However, we realized that what really help in making a brand more…
Your Pre-During-post Exhibition Guidebook
Everyone here is a true believer of no preaching and teaching, but we all fail to understand one simple truth that will take us to the success path. We, humans, have a tendency to impart knowledge and guidance which further leads us to spontaneous interactions with each other. And in the same essence, this phenomenon also applies during exhibitions. Once you have a sure shot guidebook for your show, you will lead the business in a good direction to yield…
The USP Concept of Trade Show and How to Use it
USP defines how you stand unique from your competitors in a marketplace. It explains key features and benefits your brand has. Therefore, it is wise to exercise caution how to maximize USP concept for your next trade show. Most importantly, it is good to know USP of your brand and how to use it to earn maximum footfalls. If you are clueless about USP of your brand, questions like “who you are, what is that makes your brand unique, how…
Secret behind Happy Exhibitors: Happy Customer
If you are an exhibitor at one of the upcoming industry exhibitions, then we have cracked the simple code to your happiness, and it is the real happiness of your customers. In every show, the first and foremost motive of every exhibitor is and should be a satisfied, happy customer who is also a new lead to your business. The chief reason for an exhibitor to be presenting at a show is to drive and maximize their sales and gain…