How to Perfect a Trade Show Stand Design Brief

Trade Show Stand Design Brief

When you are aiming at achieving awesome success as an exhibitor, you must realize the vitality of a great exhibit design. Getting a trade show booth design at the initial phase from your design house is not an easy task. They must well understand a lot of aspects about your company and product to get the right layout of the design. As an exhibitor, you would not also want to undergo too many rejected stand design proposals and would dream of receiving the best one in one-go. So, if that is the case then we have decoded the secret code of how to achieve the best design proposal, and the answer nestles in an excellent design brief submitted by you to your exhibit design house. You must be well versed with the concept of design brief to be able to ease your booth designers and make them aware of your needs and requirements. Being a design house ourselves, we well understand your apprehensions and tell you everything that we would need to reap you out the best results.

1. Company & Product Description: One of the most important things while discussing the design brief is what your company is all about. Starting from your vision and mission to how you function, should all be informed to your designer. Once completing the company briefly, you should move on to the product that needs to be exhibited. How it functions, what are it features, its dimensions, and USP, the designer must know it all? These things add value to the design element and reflect them well if the designer understands your perception.

2. Stand Area & Location: Once you buy out a stand, you must ensure that your exhibit design house knows the area and the location of your stand along with the hall plan. Once they are handed over these details accompanied with exhibition rules and regulations guide, you must ensure with them that what is the Type of Stand you want to incorporate in this area. Adding to that, you must also inform them everything about the area bifurcation. How much area you want to allot to product (based on its size), movement area, storage area (if required), and a number of meeting rooms, dry pantry or wet pantry, reception area. Everything needs to be pre-informed to the show stand designer to avoid any kind of ambiguity.

3. Graphics & Marketing: Your exhibit design company should be informed well in advance how you wish to place the graphics and endorse the marketing on your stand. They must have clarity on how many graphics need to be placed; they will be designing depending on the available space and allocate the walls accordingly. Also, you must clear the terms of color specifications of the booth and logo designing in advance. This way you ensure that they are prepared for the final layout as well and can give you an RFQ depending on the same.

4. Placements & Ideation: What goes where on your stand is something that has to be well informed to the designers else they might design a proposal that does not fit the product well in your exhibit and becomes a spoiling factor in the output presented to you. Give the dimensions and specs of the product and your placement idea to the exhibit designer for a better proposal. In addition to this also inform them if you require any specific kind of lightning on the product or graphics & logo to create a highlighting factor.

5. Understanding the Audience: Give them a brief outlook of your target audience. If you are hiring a well-experienced firm, they will understand your needs and requirements according to the visitors and prospects and give you a design proposal depending on those details.

6. Budgets & Constraints: If you have certain very crucial budget constraints then inform your exhibit design house in advance. They always know how to fit the bill in low budgets and manage accordingly. However, if not informed in advance, they will not be able to match up with your ideas.

7. Competitors & Stand Out: You must inform the trade show booth designers that these five companies are your direct competitors so that they can go and analyze their stands and do not do something which looks identical or similar to their booth. While this goes, you must also tell them how you stand out from those competitors so that they can lay better emphasis on your USP and highlight them in the design proposal.

8. Miscellaneous: In case there are some past experiences of design failure or exhibit failure that you know off, you must share them with the designer. Also, explain them the reasons you think those things did not work out for you. This way they will ensure that these things are not to be done, and the design brief is free of any ambiguity.

Once you are through with these guidelines, we can assure you that you will get your 1st trade show booth design proposal brilliant atleast from US .

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