Being proactive at a trade show booth is a must-have quality to draw attendees’ attention. That implies that your staff members should be ready with the flow of answers for the trade show visitors. What happens if your employee lost for words with the first query of the attendee? Well, the visitor would be leaving without being bothered to question any further. To overcome the tongue-tied situations of your trade show booth staff, you need more preparation and 4 straight…
Top 10 Trade Shows in Europe
A longstanding history of Europe has established itself like one of the biggest venues to a plethora of trade shows. With this, we compiled a list of our favorite trade shows that must be on your list if you are an exhibitor in the given industry. Top 10 Picks of Incredible Trade Shows in Europe 1. Mobile World Congress Frequency of the Trade Show: Annually Location of the Show: Barcelona, Spain Name of the Organizer: GSMA Upcoming Show Date: 27…
Best Ways to Reduce Trade Show Stands Cost
“A penny saved is a penny earned.” Benjamin Franklin Who does not wish to save money on inflating trade show stand cost? To put your business on display in a trade show is the most expensive kind of marketing. Exhibitors try to include every possible aspect in their trade show booth to promote their brands. However, smart budgeting is an essential factor getting an exclusive exhibition stand for your goods/services. Every exhibitor wishes to bring the maximum output with their…
10 Tips for Exhibitors to Manage Trade Show Stress
Exhibitions are big. A recent report in the United Kingdom states that the job of an exhibitor ranks 5th amongst the most stressful jobs including pilots, police officers, military, etc. It is impossible for event coordinators to relax even for a bit due to jam-packed schedules for each day. The job of an exhibitor requires the perfect balance of mental and physical fitness. Top 10 Tips for Exhibitors to manage Trade Show Stress: 1. Plan Ahead: The primary task for…
6 Promotional Drawbacks to Avoid at Trade Show Display
Trade shows are the superlative promotion platforms for different industrial sectors across the world. Your trade show display in an exhibition stands witness to your company’s products and services. There is no doubt that a trade show is a perfect chance to build your brand power over people and draw potential prospects towards your business. However, several exhibitors do knock down their reputation at an exhibition showing negligence towards opposite promotion of their trade. Some exhibitors even end up with…