Name of the Show: CPhI
Location: Madrid, Spain.
Date: 13th – 15th October
Name of the Company: MSN
Location of the Company: Hyderabad, India
About the Company: Founded in 2003, the Hyderabad-based MSN Laboratories is one of the fastest growing research-based pharmaceutical company in India. Boasting a diverse product portfolio, with multiple products in the market and the pipeline, MSN has 8 API (including Oncology) and 3 finished dosage facilities (including one for oncology) and an integrated R&D Center for Contract Research & Manufacturing Services (CRAMS) located in Hyderabad.
Design Challenge: To design a custom exhibition stand for the MSN Labs in CPhI within an area span of 168 sqm.
*A fascia view of the custom exhibit design for MSN Labs in CPhI 2015.
The idea and Design Solution: BoothConstructions.com and our design team decided to give MSN Labs their perfect custom exhibit stand with 2 sides open stand making it a corner stand. The corner stand was a perfect amalgamation of subtle marketing colours with white hinting as the prime display graphics. With this, the design engineering included 2 closed lounge areas on one of the closed ending and 3 closed meeting rooms with a sitting capacity of 4, 6 and 8 people respectively. This design also consisted of 6 outdoor sitting areas with seating order of 4 people each and a bar area behind the store and pantry. The design was delivered to MSN labs with perfection, and the client seemed extremely ecstatic with the presentation and services provided.
*An interior view of the exhibit design for MSN Labs in CPhI 2015.
The project at Glance: Considering this our 3rd big project after Sun Pharma and Dr. Reddy of CPhI 2015, we managed to deliver this project efficiently also timely and make the client all happy and satisfied.