Trade Show Management - Booth Constructions

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Trade Show Management Why Does Early Preparation Matter?

To the farthest corner, your sight can reach you see nothing but people or potential clients at a trade show. You see it packed with visitors. It feels like the veritable sea-waves for the hard-core surfers. But there is the difference between trade show and surfing on the wave. The trade show is not as simple as surfing to get your fill of the roaring waves. At the trade show, salespersons are often at the receiving end of cold gestures…