modular exhibition design - Booth Constructions

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The USP Concept of Trade Show and How to Use it

USP defines how you stand unique from your competitors in a marketplace. It explains key features and benefits your brand has. Therefore, it is wise to exercise caution how to maximize USP concept for your next trade show. Most importantly, it is good to know USP of your brand and how to use it to earn maximum footfalls. If you are clueless about USP of your brand, questions like “who you are, what is that makes your brand unique, how…