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10 Things You Ought to Know About Maximizing Trade Show ROI

Let’s face the truth that most exhibitors who spend a good amount of money on the exhibitions do not lay enough emphasis on measuring if it was a success or not. They participate in it and just return without worrying if they were able to increase the ROI of the exhibit that they just displayed. During the planning phase, there are a lot of ideas and concepts on which an exhibitor shells out a lot of money but later on…

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