Bespoke Trade Show Booth Design for Sun Pharma in CPHI 2015

Name of the Show: CPhI
Location: Madrid, Spain
Date: 13-15 October
Name of the Company: Sun Pharma
Location of the Company: Mumbai, India

About the Company: Sun Pharma is an Indian multinational pharmaceutical company headquartered in Mumbai, Maharashtra that manufactures and sells pharmaceutical formulations and active pharmaceutical ingredients (APIs) primarily in India and the United States. The company offers formulations in various therapeutic areas, such as cardiology, psychiatry, neurology, gastroenterology and diabetology. It also provides APIs such as warfarin, carbamazepine, etodolac, and clorazepate, as well as anticancers, steroids, peptides, and controlled substances.

Design Challenge: To design custom exhibit stand in an area span of 248 sqm with 12 indoor meeting rooms.

                    Bespoke Trade Show Booth Design for Sun Pharma

                            *A side view of the trade show booth designed for Sun Pharma in CPhI 2015

Idea & Design Solution: was given the task to design a trade show booth design for Sun Pharma in an area span of 248 sqm. We thought of giving the client a perfect design approach that also follows their marketing graphics of orange and gave them a seamless design. The area was open on 2 sides giving it a corner stand appeal. The trade show booth design consisted of 8 indoor meeting rooms with a sitting capacity of 4 people in each and 4 larger meeting rooms with a sitting capacity of 6 people in each room. Along with that, the company asked for 6 open sitting areas for general interaction and 3 lounge sittings as well. The area also comprised of 1 store and pantry along with 2 reception areas on both of the area corners. This booth design was one of the most accomplished designs achieved by our team since it was built in huge area with 12 indoor meeting rooms that required a lot of design engineering to fit in the given space.

                   Exhibition Stand Designed for Sun Pharma

            *2 reception entrances in the exhibition stand designed for Sun Pharma in CPhI 2015.

Project at Glance: The client was delivered with the perfect design 2 days prior to the show making the company immensely satisfied and we received a lot of appreciation from the team for delivering the exhibit stand on time with perfect output.

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