Marketing serves the ulterior motive for brands, and that is to sell product/service to the target customers. In marketing, communication is the central focus determining its success or failure. It helps brands to convince people into buying their products. It is strategically optimal business approach present in multidimensional forms. Marketing today is a well-acknowledged medium that business industries from across the globe use as a strategic tactic to increase overall revenues, brand awareness, and leads. The trade show, in this…