Expert Desk Archives - Booth Constructions

Interpreting Trade Show Economics

A Comparative Analysis (2015-2016) The economic crisis in 2008 caused a massive turmoil in the marketing industry. People were hesitant in putting their trust and money in various marketing platforms.This was also true for the trade show marketing industry which suffered significant fallout due to collapsing businesses. Seven years later Trade Shows, now considered one of the most effective marketing media are thriving irrespective of annual economic fluctuations. This report tries to fathom the reasons behind the high effectiveness of…

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