Probably every year you have been trotting the globe exhibiting country to country on behalf of your company, but some things still might not have struck your mind. These are the things that must be on your “I-Know-It-Already” list but fail to make there. So now that we have written this checklist, we hope it will ring a bell next time you are planning to go as an exhibitor. 1. Past of the Organizer: So most of us believe that…
5 Ways to Stand Unique in the Trade Shows
When in it comes to business exposure and interaction with the direct clients, trade shows are the one mode we can always rely on. But in this era where every industry sees too much of competition and stand-out wars, it becomes crucial for you as an exhibitor to mark your presence in the arena. While exhibiting there are a lot of tricks and tips that you can adapt and make your presence be felt by all the visitors and also…
Employing the Right Exhibit Staff for Your Trade Show Success
To generate leads through personal interaction with attendees is what epitomizes trade show marketing for an exhibitor. This sort of interaction is radical and what defines its virtue is how you deal with the participants. How you market your product with an effective presentation to the visitors. To do it with distinction, exhibitors need to put human efforts to their sales strategy. The point is, generating leads through better interaction requires human effort for an exhibitor. It involves understanding the…
6 ‘To-Do’s’ for Your Trade Show Checklist
It is always a pressing need for exhibitors to be a standout at the trade show. They ponder upon “what to do” and even re-engineer previous strategies to devise new and viable ones; just to ensure their next trade show is a grand hit. While there are some brands that steal the show across the exhibition hall through their unique offers and sales aptitude, there are also those brands which fail to get broader spotlight compared to their relatively better…
Turn Exhibition ideas into Experiences
Dreaming BIG is everybody’s dream and making it come true is everybody’s aim. However, there are only a certain strata of people who manage to achieve that gargantuan task and those people are the ones that have a belief in the philosophy of turning ideas into experiences. Staying ahead of the rest when it comes to exhibition industry, it is considered as a team effort which if achieved is defined as a success story. However, it is accomplished when you…
Is Trade Show Still Important for Companies?
To answer the question precisely: Yes, indeed! Approximately 40% Business-To-Business (B2B) companies tend to take a big shot in trade shows. There are quite a large number of such believers who appreciate trade show as an efficient marketplace that does justice to their ROI (Return On Investment) compared to other channels for marketing products/services. How does trade show help you? Knowledge: Trade show helps your target visitors or customers get the experience of your brand, thus expanding your brand’s reach…
How to be a Good Salesperson at Trade Show Booth
People who think promoting at a trade show is a boisterous work of salesmanship has this misconception under the belief that presence of exhibitors at the show might be a sign of hard-selling, an approach that is often clamorous and is aggressively manipulated by salespersons. To some extent, selling products at the trade show may illustrate salesmanship in a nutshell, but it doesn’t assert the right spirit of salesmanship unless it yields a notable success (to get clients). So to…
CPhI: Powering Pharmaceuticals Industry
As global pharmaceuticals leaders gather in Europe on October 4th to October 6th in Barcelona Spain, the CPhI exhibition aims at driving growth at every step of pharma supply chain management from discovering a drug to the frequency of dosage. The focus of the show is on serving the pharma industry to excel into business opportunities and growth market. CPhI exhibition brings more than 36,000 pharma professionals every year and helps them expand their network by identifying the best opportunities…