Uflex Ltd. Drupa Case Study

Name of the Show: Drupa

Location: Dusseldorf, Germany

Date: 3rd May to 16th May 2012

Name of the Company: Uflex Ltd.

Location of the Company: India

About the Company: Over the last three decades, Uflex has earned an irreproachable reputation-defining the contours of the ‘Packaging Industry’ in India and overseas. Since its inception in 1983, it has turned into a multi- billion company focusing on trust, value creation for customers, quality innovation, and customer satisfaction. Uflex has grown from strength to strength with large manufacturing capacities of packaging film and other packaging products providing end-to-end solutions to clients across over 140 countries where it enjoys a formidable market presence thereby becoming India’s largest flexible packaging company. Uflex enjoys a global reach with unhindered speed making it truly multinational. Headquartered in Noida (National Capital Region, New Delhi) it has state-of-the-art manufacturing facilities in India, UAE, Mexico, Poland, Egypt and the USA. Uflex serves as one stop shop flexible packaging solution provider cutting across varied sectors spanning USA, Canada, South America, UK, Europe, Russia, CIS countries, South Africa and other African countries, Middle East and the South Asian Countries.

Uflex Trade Show Booth

Design Challenge: To construct a customized, island trade show booth for the client in an area span of 210 sqm with double storey construction.

Idea & Design Solution: came up with the solution of making the trade show stand design a simplistic approach and to keep maximum area occupied with the printed materials instead of inserting too many elements. This way the stand design also had ample walking room for the attendees and ensures a seamless process of brilliant exhibiting. The booth design also comprised of one meeting room with an adjoining storage room and an outdoor reception area. There was a connecting stairway which led the attendees to the special meeting room upstairs for the elite clients giving room to better communication and business approach. On the top, the logo of the company was a wall hanging with perfection making it look very prominent in the island stand area. The client showed immense satisfaction with the project design and was able to initiate a good first impression on most of its clients.

Uflex Trade Show Stand Design at Drupa

Stairway to Meeting Room 2

Trade Show Booth Design at Drupa

Meeting Room 2 interiors.

Project at Glance: The whole project was a major success as the exhibitor and the attendees both rejoice with the stand design created by for Uflex when participating in Drupa 2012 and retaining the client again in Drupa 2016.